Concept
Partnering with Later Media, I spearheaded the announcement of Pinterest's revolutionary Idea Pins. I crafted a compelling narrative showcasing the unique value of evergreen content on Pinterest, empowering creators to connect with engaged audiences long after the initial post. My collaboration with the video production team resulted in a captivating video that garnered over 2300 views, effectively inspiring creators to embrace this new format and unlock the platform's full potential.
