Concept
Leading a team of product marketers, I oversaw the launch of HP's groundbreaking HP All-In Plan, a printer subscription service designed to eliminate the pain points of printer ownership. Through meticulous market research, we defined the plan's positioning, messaging, and target audience, ensuring a seamless user experience. Collaborating across functions, we executed a comprehensive go-to-market strategy, resulting in an impressive 90,000 subscription enrollments within six months, solidifying the plan's success and HP's commitment to customer-centric innovation.
