Concept
As Jellysmack's first-ever Product Marketing Director, I spearheaded the go-to-market strategies for their flagship Creator Program, significantly boosting user retention and loyalty. I collaborated cross-functionally to craft compelling product narratives and sales enablement materials, ensuring effective communication across all levels. My data-driven approach to website optimization led to a substantial increase in traffic and engagement, fueling creator acquisition and solidifying Jellysmack's position as a leader in the creator economy.
