Concept
Led product marketing efforts for HP's groundbreaking Laptop Subscription service, the first of its kind in the market. Defined the value proposition, crafted compelling messaging, and partnered with Product and Research teams to conduct extensive customer testing. Successfully launched the subscription service in August, offering customers a convenient and affordable way to access the latest HP laptops, peripherals, and premium support. This innovative program provides continuous device coverage, 24/7 expert support, and flexible upgrade options, ensuring customers always have access to cutting-edge technology.
